To know how to invent or re-invent oneself. To remain unique over time. To be highly agile. Social networks are a gas pedal that you need to know how to tame, and a powerful faci- litator if you master the pedal perfectly. Environmental, societal and economic changes are constantly shaking up our habits, consumption patterns and lifestyles.

From the customer's point of view. If a customer is addicted to a brand, it's because it's unique for him, because he has experienced all its benefits, and is in perfect symbiosis with the brand's DNA, its culture, its imprint, its image. The icing on the cake... If the brand has done its job well, he knows how to tell others about it in just one little sentence, direct benefit = 2 or 3 more customers instantly etc.

Unique to last vs. to last by remaining unique - an absolute must in view of customer expectations, which are evolving and changing ever faster. A unique brand culture needs to be cultivated and nurtured on a daily basis. It's a meticulous process, requiring constant attention to detail, which can be felt in every action and every word spoken. An eco-system in which everything has to be in its place, otherwise the ecosystem is disrupted

In the final analysis, we're very close to our terrestrial and marine ecosystems and their subdivisions. In the end, it's all one, Uni. Take planet Earth. Why did we develop here? Because we benefit from ecosystems that only we possess.

A brand is a bit like a planet: it must have developed its own Uni-que ecosystem. Uni-que.