{"id":181,"date":"2024-12-02T14:04:07","date_gmt":"2024-12-02T14:04:07","guid":{"rendered":"https:\/\/uni-que.fr\/?page_id=181"},"modified":"2024-12-17T19:39:30","modified_gmt":"2024-12-17T19:39:30","slug":"about","status":"publish","type":"page","link":"https:\/\/uni-que.fr\/en\/about\/","title":{"rendered":"ABOUT"},"content":{"rendered":"
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Be yourself, everyone else is taken.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Individual ? Company ? Brand? Same battle.
Uni-que is a strategy and creative agency based in Paris,
whose aim is to build the unique point and cultural footprint
for luxury, fashion and beauty brands.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Individu ? Soci\u00e9t\u00e9 ? Marque ? M\u00eame combat. Uni-que est une agence de strat\u00e9gie et de cr\u00e9ation bas\u00e9e \u00e0 Paris, dont l\u2019objectif est de construire le point unique et l\u2019empreinte culturelle des marques de luxe, de mode et de beaut\u00e9.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Uni uni-. Prefix, from Latin unus, one. uni adj.
<\/span>\n-que : -que. From Latin quia , expressing cause.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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WHAT DOES IT MEAN TO BE \u201cUNIQUE\u201d FOR A BRAND?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To know how to invent or re-invent oneself. To remain unique over time. To be highly agile. Social networks are a gas pedal that you need to know how to tame, and a powerful faci- litator if you master the pedal perfectly. Environmental, societal and economic changes are constantly shaking up our habits, consumption patterns and lifestyles.<\/p>

From the customer's point of view. If a customer is addicted to a brand, it's because it's unique for him, because he has experienced all its benefits, and is in perfect symbiosis with the brand's DNA, its culture, its imprint, its image. The icing on the cake... If the brand has done its job well, he knows how to tell others about it in just one little sentence, direct benefit = 2 or 3 more customers instantly etc.<\/p>

Unique to last vs. to last by remaining unique - an absolute must in view of customer expectations, which are evolving and changing ever faster. A unique brand culture needs to be cultivated and nurtured on a daily basis. It's a meticulous process, requiring constant attention to detail, which can be felt in every action and every word spoken. An eco-system in which everything has to be in its place, otherwise the ecosystem is disrupted<\/p>

In the final analysis, we're very close to our terrestrial and marine ecosystems and their subdivisions. In the end, it's all one, Uni<\/strong>. Take planet Earth. Why did we develop here? Because we benefit from ecosystems that only we possess.<\/p>

A brand is a bit like a planet: it must have developed its own Uni-que ecosystem. Uni-que<\/strong>.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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HERE'S OUR ITINERARY, WHICH CAN BE ADJUSTED ACCORDING TO YOUR NEEDS:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand DNA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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KNOW-HOW<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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VISION<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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AMBITION<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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POSITIONING<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROMISE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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COMMITMENTS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SIGNATURE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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BRAND CULTURE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MARKETING STRATEGY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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LANGUAGE ELEMENTS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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COM CONCEPT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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IMAGE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SOCIAL MEDIA STRATEGY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Welcome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u00ab\u00a0Soyez vous-m\u00eame, tous les autres sont pris\u00a0\u00bb Individu ? Soci\u00e9t\u00e9 ? Marque ? M\u00eame combat.Uni-que est une agence de strat\u00e9gie et de cr\u00e9ation bas\u00e9e \u00e0 Paris,dont l\u2019objectif est de construire le point unique et l\u2019empreinte culturelledes marques de luxe, de mode et de beaut\u00e9. Individu ? Soci\u00e9t\u00e9 ? Marque ? M\u00eame combat. Uni-que est une agence de strat\u00e9gie et de cr\u00e9ation bas\u00e9e \u00e0 Paris, dont l\u2019objectif est de construire le point unique et l\u2019empreinte culturelle des marques de luxe, de mode et de beaut\u00e9. Uni : uni-. Pr\u00e9fixe, du latin unus, un seul. uni adj. -que : -que. Du latin quia , qui exprime la cause. QUE VEUT DIRE \u00caTRE \u00abUNIQUE\u00bb POUR UNE MARQUE ? Savoir s\u2019inventer ou se re\u0301-inventer. Demeurer unique dans le temps. Se montrer tre\u0300s agile. Les re\u0301seaux sociaux sont un acce\u0301le\u0301rateur qu\u2019il faut savoir dompter et un faci- litateur puissant si on mai\u0302trise lax pe\u0301dale parfaitement. Les changements environnementaux, socie\u0301taux, e\u0301cono- miques, bousculent en permanence nos habitudes, nos modes consommation et notre mode de vie. Du point de vue du client. Si un client est addict a\u0300 une marque, c\u2019est qu\u2019elle est unique pour lui, car il en a sai- sit tous les be\u0301ne\u0301fices, il est en parfaite symbiose avec l\u2019ADN de cette marque, avec sa culture, son empreinte, son image. Grosse cerise sur le ga\u0302teau… Si la marque a bien fait son travail, il sait la raconter en une seule petite phrase a\u0300 d\u2019autres, be\u0301ne\u0301fice direct = 2 ou 3 clients de plus instantane\u0301ment etc. Unique pour durer vs durer en restant unique et ce, condition absolue au vu des attentes clients qui e\u0301voluent et changent de plus en plus vite. Une culture de marque unique se cultive au quotidien, se nourrit, c\u2019est un travail minutieux, une attention de chaque instant qui se sent dans chaque action, chaque prise de parole. Un e\u0301co- syste\u0300me dans lequel tout doit e\u0302tre a\u0300 sa place, sans cela l\u2019ecosyste\u0300me est perturbe\u0301. On est tre\u0300s proche finalement de nos e\u0301cosystemes de vie, terrestres, marins et leurs subdivisions. Au final tout tient en un, Uni. Prenons la plane\u0300te Terre. Pourquoi nous y sommes nous de\u0301veloppe\u0301 ? Car nous be\u0301ne\u0301ficions d\u2019e\u0301cosyste\u0300mes -que nous sommes les seuls a\u0300 posse\u0301der. Une marque, c\u2019est un peu comme une plane\u0300te, elle doit avoir de\u0301veloppe\u0301 son e\u0301cosyste\u0300me Uni-que. VOICI NOTRE ITIN\u00c9RAIRE DE TRAVAIL AJUSTABLE EN FONCTION DES BESOINS IDENTIFI\u00c9S : ADN de marque Savoir-faire VISION AMBITION POSITIONNEMENT PROMESSE ENGAGEMENTS SIGNATURE CULTURE DE MARQUE STRATEGIE MARKETING ELEMENTS DE LANGAGE CONCEPT DE COM IMAGE STRATEGIE SOCIAL MEDIA Bienvenue.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"footnotes":""},"class_list":["post-181","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/uni-que.fr\/en\/wp-json\/wp\/v2\/pages\/181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uni-que.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/uni-que.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/uni-que.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/uni-que.fr\/en\/wp-json\/wp\/v2\/comments?post=181"}],"version-history":[{"count":85,"href":"https:\/\/uni-que.fr\/en\/wp-json\/wp\/v2\/pages\/181\/revisions"}],"predecessor-version":[{"id":1453,"href":"https:\/\/uni-que.fr\/en\/wp-json\/wp\/v2\/pages\/181\/revisions\/1453"}],"wp:attachment":[{"href":"https:\/\/uni-que.fr\/en\/wp-json\/wp\/v2\/media?parent=181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}